What are different types of google ads formats?

PPC stand for pay-per-click, a digital advertising model that means advertisers pay every time one of their ads is clicked. The most popular forms of PPC advertising is through the Google Ads and Microsoft Ads platform. Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. Google’s PPC search ads are managed through the Google Ads advertising platform, which allows advertisers to bid on keywords, craft ad text, set budgets, and more.

Types of google ads:

      1. SEARCH ADS :

  • Advertise your product or service in search engine results and local map listings.
  • Target highly relevant and qualified keywords.
  • Generate sales and leads with clear ROI and performance reporting.

      2. DISPLAY ADS
  • Advertise your business with banner ads across a huge network of websites.
  • Target people based on their search history or websites they visit
  • Promote new campaigns and create brand awareness in your target market
       3. SHOPPING ADS
  • Advertise your products on the Google shopping network.
  • Target people already searching for your product with rich & visual product ads.
  • Drive ad clicks to your product pages & grow your ecommerce sales
   4. REMARKETING ADS
  • Show ads to people who have recently visited your website.
  • Remarket to users who didn’t purchase or submit a lead and get them back to finish their conversion.
  • Drive leads and sales by re-engaging customers in the decision marking stage 

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